WHo

WE

ARE

At Drift we move differently. And it feels so good.

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Whether you’re just getting started or entering your next phase, we help you move from scattered to strategic, from stuck to in flow. This is easeful growth, on purpose.

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We help wellness, lifestyle, and fitness brands grow by connecting the dots between creative strategy, systems, and customer experience—so you can scale with clarity and confidence.

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WHY DRIFT

We don’t drift aimlessly—we drift with intention.

Everything we do is rooted in the belief that alignment creates momentum. In a world obsessed with hustle and hype, we move differently. Our work is designed for sustainability, clarity, and flow. Because when you’re deeply aligned with your brand, business, and strategy? You move smarter with ease. And it actually feels good.

WHAT

WE

ARE

Our mission is to fuel the next stage of growth for health, wellness, and lifestyle brands by blending strategy, creativity, and systems into one cohesive ecosystem.

Because we want you to feel confident and relaxed running your business—not just surviving it.

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What Makes Us Different

And the real magic happens in the middle—where we connect the dots between all three.

We’re not just your strategist. We’re not just your creative team. We’re your behind-the-scenes thought partner, your second brain, your clarity finder.

OUR VALUES

A.K.A how we show up

01

OPENNESS

We believe growth starts with honest conversations. That means transparent communication, data-informed pivots, and a willingness to evolve together.

02

DRIVE

We show up with heart, energy, and deep care for your vision. But we’re not about burning out—we believe in joyful, intentional progress.

03

FLOW

We honor the creative process. We move when it’s time to move. We pause when it’s time to recalibrate. Either way, we’re always tuned in.

04

PROGRESSION

Growth is iterative. We’re not after quick hits—we’re building something sustainable, using data and clarity to guide every step forward.

05

PARTNERSHIP

We don’t just work for you—we work with you. You’re not hiring a vendor. You’re gaining a strategic partner who’s as invested in your success as you are.

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WHO WE ARE

Meet Jess.

Your Creative Strategist & Growth Partner.

JESS FLEMING / FOUNDER & CEO

Over the past 20 years, Jess Fleming has built and scaled multiple wellness businesses—from personal training and corporate wellness to launching fitness events and activewear lines. Each venture required her to navigate the real marketing and growth challenges that determine whether a wellness business thrives or just survives. That hands-on experience taught her what actually drives revenue in this industry—not just what looks good on social media.

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Jess has developed a systematic approach to growth marketing that treats all channels as interconnected parts of a single ecosystem.

While many marketers manage social media, email, and paid ads as isolated tactics, she designs them to work in harmony—each one amplifying the others and compounding results. Her approach delivers consistent, measurable growth for wellness brands because it’s rooted in lived business experience, not just theory.

Today, Jess specializes in helping wellness, lifestyle, and fitness consumer brands (think everything from mattresses to mindfulness) grow sustainably and scale strategically. Her proven frameworks transform scattered marketing into cohesive, revenue-generating systems—blending sharp positioning with performance-focused execution. She knows what resonates with wellness audiences because she’s been speaking to them for two decades—and more importantly, she knows how to turn that insight into results.

When she’s not deep in campaign data or mapping out brand strategy, you’ll probably find Jess exploring a new trail with her partner Josh and their Bernese Mountain Dog, Ernie, out on the water paddleboarding, or lost in a good mystery novel.

CONNECT WITH DRIFT ON:

WHO WE WORK WITH

Drift partners with wellness, lifestyle, and fitness brands that are ready to scale with intention and create a seamless customer experience from start to finish.

From mattresses to mindfulness, we love working with consumer brands including e-commerce, and personal brands in areas such as:

  • Skin Care

  • Clean Beauty

  • Activewear

  • Fitness Apps & Platforms

  • Personal Care

  • Mental Health & Mindfulness

  • Holistic Health

  • Supplements & Vitamins

  • Food & Beverage

  • Sexual Wellness

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Ready to flow into your next evolution?

FROM

OUR

CLIENTS

Working with Drift feels like this.

“Bringing Jess on was the best thing I did. It made me work harder, smarter, and got me really excited to execute new ideas. I did not have time or brainpower to try to understand the world of Facebook advertising. She is so knowledgeable that I felt super comfortable leaving that part in her hands. I highly recommend her.”

—

FIONA YATES