STUDY

PROJECT

CASE

Jen & Keri

ABOUT

Jen & Keri is a postpartum activewear brand offering nursing & pumping sports bras for athletes that are clip-free, supportive, and comfortable.

SERVICES

• Brand strategy & identity

• Creative direction

• Packaging

• Launch Strategy

+ Social media strategy
+ Email marketing strategy
+ Website launch
+ Influencer seeding

CHALLENGE

Jen & Keri, a postpartum activewear brand for athletes, planned to launch a new clip, zipper, and velcro-free nursing and pumping sports bra and needed our team’s help to bring it to market.

SOLUTION

Drift worked with the Jen & Keri team on a full-service basis to develop brand standards, both for visuals and messaging, work with a product designer and manufacturer to create the sports bra, packaging, and collateral, a Shopify site, social media strategy, and a launch plan.

IMPACT

Based on the launch plan, the brand:

  • Sold out of initial inventory 

  • Featured in relevant publications focused on their ideal customers, exponentially growing their waitlist overnight

  • Launched with influencer partnerships and a targeted following on social media

  • The sports bras are worn and loved by professional and amateur athletes returning to the sports they love, including beach volleyball, UFC, marathons, strongman, soccer, snowboarding, CrossFit®, and more.

If this kind of growth is calling your name…

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