STUDY
PROJECT
CASE
Jen & Keri
ABOUT
Jen & Keri is a postpartum activewear brand offering nursing & pumping sports bras for athletes that are clip-free, supportive, and comfortable.
SERVICES
• Brand strategy & identity
• Creative direction
• Packaging
• Launch Strategy
+ Social media strategy
+ Email marketing strategy
+ Website launch
+ Influencer seeding
CHALLENGE
Jen & Keri, a postpartum activewear brand for athletes, planned to launch a new clip, zipper, and velcro-free nursing and pumping sports bra and needed our team’s help to bring it to market.
SOLUTION
Drift worked with the Jen & Keri team on a full-service basis to develop brand standards, both for visuals and messaging, work with a product designer and manufacturer to create the sports bra, packaging, and collateral, a Shopify site, social media strategy, and a launch plan.
IMPACT
Based on the launch plan, the brand:
Sold out of initial inventory
Featured in relevant publications focused on their ideal customers, exponentially growing their waitlist overnight
Launched with influencer partnerships and a targeted following on social media
The sports bras are worn and loved by professional and amateur athletes returning to the sports they love, including beach volleyball, UFC, marathons, strongman, soccer, snowboarding, CrossFit®, and more.
