STUDY

PROJECT

CASE

The Movement Club

ABOUT

The Movement Club is an on-demand fitness platform offering fun workouts you can do from anywhere in less than 30 minutes.

SERVICES

Growth Marketing

+ Social media strategy & content creation
+ Paid advertising
+ Instagram & TikTok management
+ Project Management

CHALLENGE

Celebrity trainer and Dancing with the Stars pro, Lindsay Arnold, came to us looking to optimize their Instagram and build their presence on TikTok after a rebrand, looking to grow its overall revenue. As a self-funded start-up, they are reliant on acquiring customers profitably.

SOLUTION

Our team went to work and developed organic content and paid advertising growth strategies meant to maximize membership sign-ups, engage and retain current customers, and build brand awareness. Through aesthetic, aspirational content based on each buyer type and distinct parts of the customer journey, we were able to maximize the time and money spent on social.

IMPACT

Through organic social, paid advertising, and optimized customer experience, we were able to:

  • Triple the email list in the last 6 months

  • Achieve 200% YOY revenue growth

  • Double social media following in less than a year

  • Average 3.5x net ROAS for paid advertising

  • Increase in subscriptions by 162% since October 2024

If this kind of growth is calling your name…

Next

Pulse